This look was created by Aaron De Mey of Lancôme for designer L'Wren Scott's Spring 2011 Ready-to-wear Runway Show. The makeup artist applied eye shadow to each model's part in a bright shade similar to their eye makeup.
How Can I Wear It?
The most successful uses of this technique from the whole runway show were these. What do they have in common? The "hairliner" picks up a bold accent color in each outfit. In the first two photos, the red hair part picks up bits of red in each outfit, and in the last photo, the turquoise part coordinates with the turquoise pin.
I think the look is unsuccessful when the color choice comes out of nowhere (matches nothing) or when the hairliner and entire outfit are all the same color- it becomes too matchy-matchy. When I try this look out, I am going to wear bold colors and skip the matching color on the eyes, keeping them neutral instead.